Cryptocurrencies and their allied technologies have quickly become a part of popular culture. We have seen them rise from the niche world to the mainstream. As exciting as they sound, most people still don’t get the trends that govern the space.
We thought about it and reached out to Jacky Goh who is the Co-Founder and CEO at Rewards Bunny.
The crypto cashback company has been deploying innovative programs that are designed to get people to spend crypto. One great step in increasing the adoption of cryptocurrencies and their allied technologies.
Jacky Goh CEO and Co-Founder at Rewards Bunny
Please, can you tell us about the rising institutional interest in the cryptocurrency space?
With more and more understanding and adoption in the cryptocurrency space, cryptocurrency may very well be integrated into our world.
We have seen the world’s largest asset manager, BlackRock joining the game.
With BlackRock’s investment in cryptocurrency, other financial advisors, high-net-worth individuals, and institutions will naturally follow suit.
With big companies such as Tesla holding Bitcoin and nations accepting Bitcoin as payments, soon we will be using them in our everyday purchases.
Crypto will be very exciting in the coming years as we see higher crypto adoption rates and innovations happening.
What would be the impact of institutions investing in cryptocurrencies?
Previously, institutions avoided cryptocurrencies due to the high volatility of cryptocurrencies.
However, times have changed, and institutions have been consistently purchasing large amounts through private transactions.
As the whole crypto space changes, legislative changes are being made to bring in more transparency and legitimacy to cryptocurrencies.
With better regulations and security mechanisms, there will be more interest and participation from institutional and public investors.
With institutions on board, it will be harder and harder for market manipulation by a small handful of investors.
If you had a crystal ball, what role do you think NFTs will play in the coming year?
With the rising interest of Metaverse and Facebook going full force into it to the point of Facebook changing their name to Meta, I would say NFTs will be aiming towards Metaverse direction, in the terms of games, avatars, and real estate, among other in-Metaverse purchasable items.
What role will consumer participation have in the cryptocurrency space?
With more cryptocurrencies adoption and consumers participating, we have seen more and more companies opening up to accept crypto as payment.
While the crypto space is still very new, lots of progressions have been made towards it.
This will eventually speed up the whole process and make crypto even more exciting with new innovations and Metaverses to come. Right now, Rewards Bunny is looking to leverage the expected increase in consumer participation through our rewards platform and present an ecosystem that is finally inclusive to all.
How have things been at Rewards Bunny?
We are excited with the progress we have made and continue to make each day.
As with any start-up there have been challenges, but our perseverance has allowed us to release a product that is attractive to e-commerce shoppers that provides an exceptional customer experience.
Moreover, the time we have invested in developing connections with retailers have given us the advantage of having top-tier outlets participating in our rewards program.
What is the central concept behind Rewards Bunny?
“Giving you rewards that multiply like bunnies.”
Rewards can come in many forms and in the case of our cashback platform, users will be rewarded for their online shopping with cashback in Crypto or USD.
Anyone who participates in the Rewards Bunny ecosystem will be rewarded in one way or another.
Users will receive the Rewards Bunny token which can be redeemed into either USD or converted into other crypto currencies.
What do you think will be central to cryptocurrency’s mass adoption as Bitcoin heads to $100k?
As we are seeing more nations regulating and picking up cryptocurrencies, it is a clear sign that nations are paving the way to have a safer and transparent way to adopt cryptocurrencies.
At the same time, we are also seeing endorsement deals with mainstream media, and major brands are embracing the NFT culture together with celebrities.
With cryptocurrency mass adoption, it is no doubt that Bitcoin will head to $100k sooner or later.
How did you start your journey with cryptocurrencies and their allied technologies?
I started off with doing Crypto Futures Trading and DeFi Farms but was fully immersed in the BSC DeFi space when I first heard about SafeMoon from my friends.
Invested in various high market cap tokens, learned more about the communities through voice chats, and started getting into token presales from there.
Unfortunately, I have gotten rugs (scams) and honeypots often, which made me decide to create a presale community called Presale Antirug on Telegram to talk and discuss token presales.
This eventually led to more opportunities as we put all our expertise and efforts together.
We even have some members quitting their job and going full-time into crypto after a few months as the whole community start to understand the crypto space better together.
This is where I meet my partner Ivaylo as well. Both of us already have knowledge in development hence it was easy for us to understand and pick it up quickly.
As governments continue to try to understand what cryptocurrencies and their allied technologies are, what are your predictions on how governments and state actors will react to the cryptocurrency space?
Government and state actors always want the best for their citizens.
When there is demand, there will be supply, so government agencies will want to regulate cryptocurrencies and make them safe and secure for everyone’s usage and at the same time, to find a way to boost the country’s economy.
What problems do you think cryptocurrencies and their allied technologies solve?
There are a few major problems that cryptocurrencies can solve, the main one would be the unbanked where people don’t have access to a bank account and everything has to be done in cash.
With crypto, you can easily assess your own money and all the opportunities that come with it.
This is already changing the lives of many in places like Nigeria, Venezuela, El Salvador, or India.
What are your thoughts on Bitcoin’s dominance at the moment?
Over time bitcoin dominance will continue to drop, as there is increased interest in other aspects of the crypto space with the introduction of smart contracts that push innovations.
As the crypto adoption rate increases, and people start to understand crypto better, they will start investing in other altcoins that are innovative which could help change the world.
Do you think smart contract capable blockchains will take over the space? What are your thoughts on this?
Smart contract capable blockchains will increase innovation, allowing technologies to progress faster.
It will not entirely take over the space, but the public tends to support the technologies that resonate with them the most, especially with gamers who love Play-To-Earn games.
How do you think governments will adapt to stablecoins?
Government will adapt to stablecoins if they are regulated and do not pose any risk to the current financial systems.
Adopting stablecoins will modernize our current payment systems and improve access to the financial system promoting financial inclusivity.
In the central bank digital currency (CBDC) vs stablecoin debate, which of them do you think will win ultimately?
I wouldn’t say whether Central Bank Digital Currency (CBDC) or stablecoin will ultimately win.
End of the day it would be the one that provides the most value to their users will be utilized more.
What role do you think gaming will play when it comes to cryptocurrency adoption?
Lately we have seen a rising trend of Play-To-Earn games where users start off with investing their crypto into the games and earning more back through completing tasks and events inside the games.
In fact, there is even news that people are quitting their jobs or buying new homes playing games like Axle Infinity and the likes.
What plans do you guys at Rewards Bunny have for Gen Z as they come of age?
We will tap on the rising trends of what Gen Z loves, but most importantly, we hope to educate them about cryptocurrencies first so that they can make more informed decisions about their investments.
The newer generations are learning and adapting really fast and with the right environment, we believe they will thrive even more.
Do you have any plans or surprises for consumers this year as they enter the holiday season?
We plan to release browser extensions and mobile apps by the end of the year so that they can enjoy cashback to the fullest with the upcoming Black Friday, Cyber Monday, and Christmas.
There will be also flash events for upsize cashback where users can earn extra cashback when shopping during the holiday season.
What are your plans for next year?
For this year we are focusing on pushing out and polishing our browser extensions and mobile apps.
2022 will be an exciting year as we will get listed on crypto exchanges which allow us to have more mainstream adoption and exposure.
Do you have any secrets you want to tell us?
We believe in doing even more exciting things for our token holders.
The more RBunny tokens you hold, the more benefits you will unlock in the future.
There are so many exciting plans that we wish to share but we are bound by confidentiality agreements.
Where do you see Rewards Bunny in the next ten years?
We see Rewards Bunny as the global brand in the cashback rewards space with a super app that allows you to do a multitude of things from shopping, earning cashback, and buying crypto, amongst others.
Perhaps we will dive into the Metaverse, providing an extension to our cashback capabilities.