E-Crypto News Talks to Dirk Lueth, Founder Uplandme about Blockchain Metaverses

Metaverses have achieved pop-culture status in everyone’s minds. Metaverses have even gone into the blockchain space and have gained everyone’s attention. One such Metaverse is Uplandme which has been gathering steam recently.

The Metaverse recently expanded and will be auctioning choice properties on US election day. Of course, Uplandme is based on the real-world and the switch between the two can be quite jarring for those who haven’t gotten used to moving between both worlds.

Once you get used to it, however, you won’t want to stop.

E-Crypto News reached out to Dirk Lueth Co-Founder of Uplandme about the above and other issues. Here is what he had to say.



Dirk Lueth Co-Founder Uplandme

E-Crypto News:

  1. Congratulations on  Upland’s expansion! Which direction do you want to go in after this?

After the opening of SF, NYC and Fresno, we will be introducing fiat-out with our partner Tiliapay, Inc. a subsidiary of Linden Lab, the creator of Second Life.

After that we’ll introduce property development, meaning Uplanders will be able to add buildings to their virtual properties. This will be followed by the possibility of adding and running a business to a property.

E-Crypto News:

2. Are there two kinds of tokens in Uplandme? How does the relationship between the properties and the token UPX work within the Uplandme Metaverse?

Currently there is UPX, our in-app utility token. Users purchase this token on the web via Credit Card, Paypal or Crypto respectively on iOS and Android via in-app purchases.

We recently announced that we will be launching a new token called Spark, the mechanism through which property development (and much more) will be made possible in Upland.

You can imagine Spark as a unit of output that allows for the building of any inanimate object in Upland (buildings, statues, cars, etc.). Players don’t spend Spark. Instead, they stake it for the duration required to complete construction or manufacturing.

As long as the Spark is staked, construction will progress and when construction is done, players will get their Spark back, ready to be staked against a new project!

There is a Spark exchange and if a player needs more Spark he can use UPX on the exchange. More info can be found here medium.com/upland/here-comes-the-spark-2ffea86ae570

E-Crypto News:

3. Will gaming become the biggest use-case scenario for cryptocurrencies? Please give us the reasons for your answer.

Games in the traditional world have shown that hyper-fast scaling is possible, and that they can have very high network effects and virality– see for example, Pokemon Go.

If done right and with a little bit of luck, a blockchain game could achieve this as well if it eliminates the typical barriers of entry and obfuscates all the complicated blockchain stuff like wallets, private keys etc.

This is what we do at Upland. If the blockchain game is on par with traditional games regarding UI/UX and gameplay/game loops (value proposition), everything is possible.

E-Crypto News:

4. What is the election day auction event all about?

To celebrate the full opening of New York City’s Upland Metaverse which is happening at the same time as the US election, we are auctioning off the locations where historic presidential property including Trump Tower in Manhattan, Obama’s Home while he attended Columbia University and Federal Hall where George Washington, the first president, was sworn in. 

E-Crypto News:

5.What strategies have you deployed to ensure the adoption of the game?

1- Upland is available cross platform, i.e. iOS, Android and Web

2 – There is easy onboarding, fun (game) experience

3 – We have a helpful community that shares and contributes. For instance we have created the Upland Contributor Network, where content creators create blogs, videos, short films, podcast and even a rap song

4- We offer the possibility to advertise across the web including social media (many blockchain apps have issues here). We built Upland in a way that it does get accepted by the various channels. One example is that our token UPX is in-app only.

E-Crypto News:

6. What are your thoughts on cryptocurrency and blockchain regulation?

Regulation in general is needed to create trust and adoption with mass market audiences.

That is also the reason we went with Tiliapay, Inc. (Second Life) to ensure we have a money transmitter license for all US states so that our players can sell and buy properties and other digital assets for fiat currency.

The downside is of course that KYC/AML represent friction points in a game but it is just a necessary evil.

Sometimes I wish there would be more clarification around the world but I completely understand that we are entering uncharted territory here and things can be challenging to regulators.

E-Crypto News:

7. Are there any plans in the works to build an independent blockchain?


No active plans. There is enough good tech out there right now. We are perfectly happy to be on the EOS mainnet.

E-Crypto News:

8. How do you intend to expand the Upland metaverse? What other features are there in the works? Care to spill the beans?

We continue to innovate in Upland all the time. Right now I am personally most excited about our upcoming NFT Gateway.

The basic idea here is that in the first phase, players will be able to upload their NFTs from other blockchains to Upland and display them there. Say you bought a virtual art on SuperRare or other digital art marketplace.

Now this beauty is not sunk in your wallet somewhere. Instead, you can display it to friends and other Uplanders in your virtual home because you hung it up on a wall. 

In a 2nd phase we plan that our users will be able to even buy/sell/trade their NFTs (from other blockchains). So some Uplanders might run a digital art exchange or gallery as a business in Upland.

E-Crypto News:

9. Are there any opportunities for developers to join Upland?


In general we are a remote / distributed company. However, our core R&D team is based in Ukraine. If you have great skills we are always happy to take a look at jobs@upland.me.

Also if you are not a developer but if you are a marketing manager, data analyst, community manager, product manager, there will also be some opportunities for you to join Upland as we grow.

E-Crypto News:

10. Just how far will Upland reach users who have participated in other Meteaverses like Second life and IMVU? Do you think Upland can become the competition?


Honestly, I think some (not all) people will jump between metaverses. I don’t think that there will be only ONE metaverse. Each has a different direction and users join where they think they feel home.

As mentioned before, Second Life is a strategic partner for us and we are learning a lot from each other.


About the author

Christopher is the Blockchain/DeFi Editor for E-Crypto News he also writes frequently about Crypto Gaming and Gambling. He is the author of the book "Profitable Cryptocurrency Gambling and Gaming: A Complete Guide." A content developer, Crypto-Enthusiast, and tech-savvy individual. He is also a Superstar Content Developer, Strategy Demigod, and Standup Guy.

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