E-Crypto News Talks to Dirk Lueth, Co-Founder of Upland

Now we all know that blockchain gaming has been an important part of the DLT space. So much so that blockchain games are a major source of revenue for many developers.

E-Crypto News decided to take a look at this and we spoke to  Dirk Lueth co-founder of Upland about this. Here is what he had to say.

E-Crypto News Talks to Dirk Lueth, Co-Founder of Upland 1


Dirk Lueth, Co-Founder Upland

E-Crypto News:

  1. What’s the big deal about virtual universes/metaverses? Why are people interested in this gaming niche?

There is a probability that metaverses could become the next social networks where people will spend a lot of time. We are already seeing examples of this with Roblox, Minecraft and Fortnite where real world concerts are happening.

E-Crypto News:

2. The influx of new games in to the blockchain space has been profound. How do you think this will play out in the long run?

Like in mobile gaming, there will be a similar pattern. The games that will succeed are the ones that provide ease of use and a high entertainment value. In addition, the unique value proposition of blockchain games, i.e. the possibility to extract monetary value from a game will in the long run be superior over traditional games.

E-Crypto News:

3. In your opinion do you think that the  COVID-19 pandemic has served as a catalyst for increasing interactions as far as blockchain games are concerned? Tell us your reasons why.

In general there was a spike because of COVID-19 for gaming. Most of the blockchain games were a little too early to fully benefit from this initial effect. However, the consequence of political actions around the world, specifically the printing of money, will help make more people receptive to blockchain concepts where storing and increasing monetary value could be seen as stronger and as an alternative to fiat money.

E-Crypto News:

4. What exactly is Upland all about?

Upland is a metaverse built on top of the real world, using real-world addresses and geography. It’s like walking through a portal and finding yourself on the same street, looking at the same corner, but in a different dimension where everything has changed. It has its own in-game economy, operating according to the laws of supply and demand set in motion by players such as yourself. Upland’s foundation is built on three pillars: entertainment, community and business. Upland has been in open beta since January 2020.

E-Crypto News:

5. How can players make the most out of the Upland Metaverse?

Play the game and connect with others:
The thrill of buying/selling/trading properties and the satisfaction for completing collections. Participate in the platform’s social channels as well as the platform itself, usually to the tune of unique and engaging themes such as a San Francisco Art Walk, holiday celebrations and scavenger or treasure hunts.

E-Crypto News:

6. Do you think that the transition of gaming ecosystems to social networks will occur anytime soon? Please tell us your reasons why.

Social networks today are pretty much “2D” where users upload images and videos of themselves where others can watch in a passive mode. Games allow you to “act” and “do” something, take on a different personality and immerse oneself much deeper. They are just more engaging than the shallow social networks. Some of the young people already spend more time today in games than on social networks. Older generations will get their own type of virtual experiences (like Upland) where they can extract a higher entertainment and other monetary values. Our hunch is that in 2-5 years, more activity will happen in metaverses than in today’s social networks.

E-Crypto News:

7. What do you think will be the hindrances to this transition?

The big social networks and platforms use their distribution power and hinder the new uprising products to reach a mass audience quickly. For example, Apple/Google threw out Fortnite from App Store, Facebook/Google banned blockchain advertising. Also there might be, in the case of blockchain applications, regulatory uncertainty and issues slowing down expansion.

E-Crypto News:

8. What is Upland’s partnership with Tillia Inc all about?

Tilia provides services and infrastructure in compliance with U.S. regulatory requirements, including anti-money laundering, sanctions monitoring, and fraud prevention, enabling users to profit from their digital goods. As Tilia’s first third-party customer, Upland worked closely with the Tilia and Second Life teams to provide feedback and help shape the Tilia offering. Tilia will be implemented into the Upland metaverse in 2020, enabling players to sell their owned virtual properties and other digital assets for real-world currency (fiat) in the in-app marketplace.

E-Crypto News:

9. Do you think that Upland can become the “Second Life” of blockchain gaming?

Even though both are considered a metaverse with some parallels, Upland’s core differentiator is its connection to the real world. Gameplay and social interactions will look different compared to Second Life.

E-Crypto News:

10. If you had three things that you’d want to see happen within the blockchain gaming space what will they be?

1. Mass adoption
2. Easier to use applications
3. Real-world brand adoption / integrations (e.g. driving a virtual BMW in a metaverse)



Upland (https://upland.me/) is a metaverse that combines real and virtual worlds, allowing users to buy, sell, and trade virtual properties that are mapped to actual addresses. Upland follows the principles of an open market economy, using blockchain technology to ensure true ownership of digital assets. Available on iOS, Android, and desktop devices, Upland is a top-five gaming Dapp according to DappRadar.

About the author

Christopher is the Blockchain/DeFi Editor for E-Crypto News he also writes frequently about Crypto Gaming and Gambling. He is the author of the book "Profitable Cryptocurrency Gambling and Gaming: A Complete Guide." A content developer, Crypto-Enthusiast, and tech-savvy individual. He is also a Superstar Content Developer, Strategy Demigod, and Standup Guy.

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