Since the pandemic kept our lives out of balance for more than a year, we expect to get back to normalcy in 2021. The vaccines are now out, and businesses and people are slowly turning to their usual life. Several remote collaboration apps, mobile commerce apps, and on-demand apps came to the rescue of people locked inside their homes during this whole crisis.
In 2021, mobile apps are likely to create a bigger momentum for innovations than ever before. People who seldom used to order online or engage in video chat now experienced the magic of these tech solutions right on their mobile devices when they had to spend days on end inside the home.
What great 2021 and years beyond have in store for the mobile app development industry? What are the upcoming trends for mobile apps? Let us figure out a few trends that now clearly stand out.
Foldable Smartphone Displays
Smartphones with foldable screens are already out, and they hold a middle ground between smartphones and tablets. Although they don’t have a very big share in the smartphone market, they are rising in popularity and emerging as a new device category.
For a couple of years, several flagship brands are coming onto the market with their foldable devices, such as Huawei Mate X, Samsung’s Galaxy Fold and a few others. But as of now, not too many mobile apps emerged that cater to the aesthetics and user experience attributes of these devices alone. This year, we can expect many apps to appear with integrated folded and unfolded app versions to meet the UX requirements of these devices.
Artificial Intelligence (AI) has been at the very forefront of tech-driven innovations across all facets. But, particularly for mobile apps and smartphone features, the role of AI has been particularly robust and definitive in many respects.
Thanks to AI virtual assistant solutions, Google Android and Apple iOS are getting smarter and more capable. This is one trend that will continue to create value for the mobile user experience. From AI-powered chatbots to AI-powered app security, the role of AI for apps will continue to become bigger.
Chatbots are interactive computer programs that helped mobile apps to automate customer communication, provide customer support without human intervention and make marketing promotions. Chatbots continue to be more sophisticated and richer in capabilities thanks to modern technologies like AI and machine learning.
Businesses masse are adopting chatbots because of the ease of providing customer support, communicating with customers, and promoting products and services. When engaging in app development in India, many small businesses prefer chatbots for easy and low-cost customer support. Moreover, an intelligent chatbot with its ability to personalize communication for thousands of people simultaneously can help a business save huge costs otherwise incurred by human support.
Blockchain as the decentralized database technology already became a buzzword across industries, and it kept its promise for strengthening data security, ease of access and ensuring transparency across a multitude of fintech solutions and apps from other niches. As a result, we can expect a continuous proliferation of technology in the years to come.
Already global mobile commerce apps, mobile wallets and other apps that need to deal with a humongous volume of mission-critical data use blockchain technology for safe, secure, transparent and easily accessible data management and data transfer.
Public Funded Apps
Crowdfunded technology projects are not anything new. But in the wake of the pandemic-led financial crisis that crippled the funding of startups and new business endeavors, public funding of mobile apps will be more popular.
We have seen several pathbreaking apps embrace this technique to arrange funds for development in the recent past. From this year, the trend can get further momentum.
Super app refers to the type of app that offers many functions that are otherwise offered by several standalone apps. For example, one super app can offer you a digital library, a discussion forum, an eLearning tutorial, a document and presentation app, a digital movie theatre and many more.
Yes, super apps allow you to book cabs, shop groceries, order foods, and message your friends. When most internet-based services from a brand use a mobile app, offering a super app makes sense.
We are already accustomed to the major public cloud service providers such as Amazon, Google, Microsoft, and several others. However, instead of relying on just one cloud service, mobile apps can depend upon multiple cloud platforms and even go for a “pay as you go” model to control their cost.
A multi-cloud model offers greater flexibility, awesome cost advantages, access to a lot of features as per specific needs, and scalable computing capacity to meet the demand of apps. Enterprise apps are increasingly favoring this strategy, and it is going to stay as a trend for many years to come.
Internet of Behaviors(IoB)
Monitoring customer behaviour and tracking their intent based on behaviour data is common practice for most tech-driven businesses. As tracking consumer behaviour and accessing data-driven analytics corresponding to customer intent have already become a competitive factor, this has given birth to a specific field called the Internet of Behaviour or IoB.
From tracking consumer preferences and in-app behaviour to big data analytics and consumer buying behaviour and intent analysis, all are parts and parcels of this emerging field. In the coming years, he will gain more traction.
Well, here we are with the leading mobile app trends for this year and beyond. We didn’t mention a few obvious ones, such as mobile wallets, mobile commerce and AR/VR, since they are already well known and very common.