If your team hasn’t started using TikTok for promoting the project’s IEO, you are missing big time. Why? The answer is simple. Everyone’s target audience is on TikTok.
TikTok has seen an exponential rise since it started in 2020 with about 500 million users. Now TikTok more than a billion users with 200 million of them in the U.S. In 2020, the TikTok app was the most downloaded app 2020, and the TikTok community continues to grow at an amazing rate. There is a competition among users to have more followers. That’s why users often look for opportunities to buy TikTok followers to grow faster.
Furthermore, the average TikTok user spends 28 minutes per day on the app. That is only six minutes less than the average amount of time spent on Facebook each day.
IEO Marketing on TikTok
TikTok is quickly becoming the go-to advertising platform for projects looking to quickly find a return on investment for their IEO marketing campaigns.
But how will TikTok help you convert those users into investors? TikTok is highly effective for IEO marketing because nothing works better in crypto marketing than video — and TikTok is all about video.
Another advantage of TikTok is that your advertising on the platform is mixed in with all the other organic TikToks. The best TikTok ads are the ones that blend in well with the organic content so that your TikTok ads receive comments, likes, and shares at the same rate as organic TikToks.
This makes TikTok more cost-effective than Facebook, Google, or LinkedIn when it comes to promoting IEO projects to the crypto community.
Retargeting on TikTok
Then, when users have liked or watched at least 75% of your TikTok ad, you can easily retarget the users and walk them down the path of conversion. Working with a reputable crypto marketing agency can help you create a marketing campaign that feels organic to the TikTok user at first glance.
They will also measure the engagement the video gets to determine which users are showing the level of interest that warrants showing them more videos.
These are the users that you can retarget with more token sale-oriented ads with the aim of potentially converting them into purchasers of your tokens.
There is nothing wrong with inserting your ad among the TikTok dance challenges and funny pranks. If you do it the right way, users will show their interest in your project, qualifying them for the next step in the IEO marketing campaign.