How Google made its newest Pixel phone so cheap

To get the Pixel 4a’s price as low as possible, Google had to rethink its smartphone strategy completely. For one, the fun color combinations that had become a hallmark of the Pixel line are out. Early renders showed the Pixel 4a clad in a handful of whimsical finishes — my personal favorite was this baby blue number. But, by the end of its development cycle, Google had channeled Henry Ford and whittled the options down to one: plain black, with a cyan power button. 

Google Pixel 4a review

Chris Velazco/Engadget

Google also had to decide whether to buck another long-running tradition. Since the beginning, Pixel smartphones came in two versions: regular and XL. Things are different this year, there’s only a vanilla 4a. Google plans to release a 5G version later this year, and that may have been the source of the few Pixel 4a XL leaks we saw in the months leading up to today’s announcement. (Rumors suggest the 4a 5G will be bigger than the regular 4a, so it could fill the same niche a Pixel XL traditionally would.) 

While Google would not definitively state whether a standalone XL model was ever in development, Brian Rakowski, VP of product management for the Pixel, confirmed that the decision to skip an XL release helped the company trim costs for its smaller phone.

“We’re limiting the number of different configurations we’re doing,” he told Engadget. “We focused all our resources on black. We’re not doing an XL version. That gave us some efficiencies right there.”

After these decisions were locked in, the company had just one version of the most affordable Pixel 4a to continually refine. In a bid to reduce costs, Google’s designers and engineers worked to build the device in a way that reduced the need for extraneous materials and labor. 

“[The Pixel 4a] is easier to manufacture, so it takes less people to put it together,” Rakowski said. “There are fewer parts, and a lot of the things that add cost — it’s just pennies, but they add up. You have an extra screw, an extra connector, extra adhesive, or an extra part that wouldn’t be necessary if you configured it differently.”

Google Pixel 4a review

Chris Velazco/Engadget

It’s too early to tell whether this gamble on cost will pay off, but it’s clear that Google is keen to play a bigger role outside the flagship space where it has struggled to find a foothold. The shift certainly makes sense financially — sales estimates released by research firm Strategy Analytics earlier this year confirmed that the best-selling Android phones were not premium flagships, but more affordable devices like Samsung’s Galaxy A51 and the Xiaomi Redmi 8. No wonder Google’s upcoming phone releases feel a little different. 

As for the Pixel 4a 5G the company’s working on? It’ll likely cost $499 when it’s released later this year. And persistent rumors suggest that Google has adopted the upper-midrange Snapdragon 765 for its upcoming Pixel 5, which in terms of performance puts it in the same class as the Motorola Edge, LG Velvet and the OnePlus Nord. Rakowski was quick to confirm that Google isn’t done with flagship phones yet. “There’s a lot to be done there,” he says. But expect to see a lot out of this new, more cost-conscious Google in the future. 

About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews



Automated trading with HaasBot Crypto Trading Bots

Crypto Scams

Millions in Cryptocurrency Stolen by Scammers in the Last Month According to Tenable Research
November 24, 2021
Behind The Scenes: How this Crypto Community Responded to + $50m Hack
October 18, 2021
Crypto Scams
Crypto Scams Still Persistent In 2021, SEC Warns About Red Flags To Watch
September 9, 2021
Poly Network
Here’s How Hackers Stole Over $600 million in the Poly Network Attack
August 12, 2021
The World’s Most Infamous Crypto Hacks and Scams
July 31, 2021

Blockchain/Cryptocurrency Questions and Answers

Crypto casinos
How Does Bitcoin Casino Work + 2021 Beginner’s Guide
November 8, 2021
Cryptocurrency
How to Buy and Sell Cryptocurrency
November 8, 2021
What Are Bitcoin Futures And How Will They Work In 2022?
November 4, 2021
Ethereum
The Unconventional Guide to Ethereum
October 28, 2021
ICo Presale
The Science Behind ICO Presales…
October 14, 2021


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin58,121 0.31 % 3.37 % 1.72 %
Ethereum4,448.2 0.15 % 4.96 % 2.98 %
Binance Coin621.63 0.36 % 2.95 % 5.32 %
Tether0.9986 0.03 % 0.08 % 0.23 %
Solana205.48 0.79 % 4.45 % 11.60 %
Cardano1.610 0.37 % 3.40 % 13.26 %
XRP0.9981 0.03 % 5.27 % 6.66 %
Polkadot30.87 2.19 % 17.29 % 10.73 %
USD Coin1.000 0.14 % 0.20 % 0.17 %
Dogecoin0.2215 0.68 % 1.42 % 7.23 %

bitcoin
Bitcoin (BTC) $ 58,291.00
ethereum
Ethereum (ETH) $ 4,456.43
binance-coin
Binance Coin (BNB) $ 624.18
tether
Tether (USDT) $ 0.999979
solana
Solana (SOL) $ 206.68
cardano
Cardano (ADA) $ 1.61
xrp
XRP (XRP) $ 0.99855
polkadot
Polkadot (DOT) $ 37.19
usd-coin
USD Coin (USDC) $ 0.999933
dogecoin
Dogecoin (DOGE) $ 0.217146