Alform is a Russian brand of health supplements including vitamins, diet shakes and gels created to boost natural immunity. Designed by a Moscow-based studio Redo, the visual identity & packaging concept is minimalist yet futuristic. Inspired by the shapes of cells who are basic building blocks of all living things, the plastic containers include sterile cut-outs offering a peek of gradient sachets.
A set of illustrations was also envisioned to reflect each vitamin complex. The colors also refer to shakes’ tastes including exotic apple & lime and strawberry flavors. Complemented with austere, sans-serif typography, Alform’s visual feel is neat and precise – just like its elaborately developed products.