AT&T returns as a YouTube advertiser marking the end of the “adpocalypse”

Bottom line: YouTube’s problem days of displaying ads next to unfriendly content should be nearly over. Major advertisers are now much happier with how their ads can be placed and where they will show up. Creators may benefit from an influx of advertising dollars being pumped into the platform.

Creators on YouTube and Google ran into a notable problem starting around two years ago. Ads were appearing next to content that brands were not a fan of. Fear of association with sometimes questionable video content caused ad money to dry up as businesses pulled their marketing campaigns off the platform.

Arriving back at present day, the so-called “adpocalypse” is showing signs of being completely over. Major advertisers have already been returning to YouTube. AT&T is now the last of the major players to make a return. As a company with one of the largest marketing budgets in the US, it is a big deal for Google and all of the YouTube creators that AT&T will be coming back.

The return of AT&T to YouTube as an advertiser is hardly a sudden decision. For the past 22 months, AT&T has been in contact with Google to learn about the changes that have been made to prevent ads from showing up alongside undesirable content. Following what was undoubtedly numerous exchanges back and forth, AT&T expressed confidence, “that there is a near-zero possibility,” of negative brand associations being made.

AT&T returns as a YouTube advertiser marking the end of the "adpocalypse" 1

Before officially pulling the trigger and dumping boatloads of cash back into the platform, AT&T utilized Google house ads to monitor where their own ads might appear. Increased numbers of human reviews combined with a refined AI system are now meeting AT&T’s expectations well enough to earn their business.

Although AT&T has declined to share to its ad spend numbers on YouTube, the company will begin running regular campaigns over the next few weeks.

About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews

Automated trading with HaasBot Crypto Trading Bots

Blockchain/Cryptocurrency Questions and Answers

What Are E-stablecoins And How Do They Operate?
What Are E-Stablecoins And How Do They Operate?
August 11, 2022
How to Choose a Legit Crypto Casino?
August 5, 2022
Spend Crypto
5 Ways to Spend Crypto
August 2, 2022
What Is A DAO LLC?
What Is A DAO LLC?
August 2, 2022
Can Running A Lightning Node Earn You Passive Income?
Can Running A Lightning Node Earn You Passive Income?
July 5, 2022


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin23,929 0.27 % 2.07 % 5.51 %
Ethereum1,885.5 0.00 % 0.46 % 16.94 %
Tether0.9999 0.04 % 0.09 % 0.14 %
USD Coin1.000 0.44 % 0.25 % 0.18 %
BNB322.30 0.24 % 1.57 % 3.67 %
XRP0.3744 0.07 % 1.55 % 0.40 %
Cardano0.5311 0.08 % 1.60 % 5.71 %
Binance USD1.002 0.10 % 0.62 % 0.01 %
Solana42.12 0.56 % 2.22 % 3.81 %
Polkadot9.330 0.10 % 0.29 % 15.08 %

bitcoin
Bitcoin (BTC) $ 23,840.00
ethereum
Ethereum (ETH) $ 1,882.25
tether
Tether (USDT) $ 1.00
usd-coin
USD Coin (USDC) $ 1.00
bnb
BNB (BNB) $ 321.65
xrp
XRP (XRP) $ 0.373647
cardano
Cardano (ADA) $ 0.530485
binance-usd
Binance USD (BUSD) $ 0.999752
solana
Solana (SOL) $ 42.75
polkadot
Polkadot (DOT) $ 9.31