For blockchain firms trying to develop an online presence and increase traffic to their website, search engine optimization (SEO) is critical. With search engines accounting for the vast bulk of web traffic, having a solid SEO strategy may make or break a blockchain startup’s success. In this piece, we will look at SEO for crypto startups and provide five examples.
To begin with, SEO assists blockchain startups in increasing their exposure in search engine results pages (SERPs). Blockchain companies may boost their ranking in search results and make it simpler for potential consumers to find them by optimizing their website and content for relevant keywords. This is especially true in a crowded and competitive field like blockchain, where numerous firms compete for attention.
Second, SEO assists blockchain startups in establishing trust and authority in their industry. Blockchain firms may establish their knowledge and build confidence with potential clients by continuously releasing high-quality, relevant content that meets the requirements and concerns of their target audience. This can assist them in distinguishing themselves from competition and establishing themselves as thought leaders in their sector.
Third, SEO can assist blockchain firms in attracting qualified leads and consumers. Blockchain firms may attract consumers who are actively searching for the products or services they offer by targeting the relevant keywords and optimizing their content for the proper audience. This might result in increased conversion rates and revenue for the startup.
Fourth, SEO can assist blockchain startups in reducing marketing and advertising costs. In contrast to paid advertising, which requires continuing investment, SEO is a long-term strategy that can bring long-term returns. Blockchain firms may develop a strong online presence that will drive traffic and leads for years to come by investing in SEO.
Finally, SEO can assist blockchain firms in staying ahead of the curve and adapting to industry changes. Search engines are continuously changing, and so are SEO best practices. Blockchain businesses should ensure that their website and content remain optimized for search engines and continue to attract visitors and leads by remaining up to speed with the latest trends and methods.
In summary, here are the five most essential reasons why SEO is critical for blockchain startups:
- Enhanced visibility in search engine result pages (SERPs)
- Establishment of industry credibility and authority
- Acquiring high-quality leads and customers
- Marketing and advertising expenses are reduced.
- Adaptability to industry changes
When it comes to growing organic traffic from Google for your crypto startup, there are two main options: hiring an SEO specialist or hiring an SEO agency. Both options have their pros and cons, and ultimately the choice depends on your specific needs and budget.
Pros of hiring a SEO specialist:
— Dedicated focus: A SEO specialist will be solely focused on your project, unlike an agency that will likely have multiple clients to manage at the same time. This means they can dedicate more time and attention to your specific needs.
— Lower cost: A SEO specialist typically charges lower rates compared to an agency, which means you can save some money.
— More personalized approach: Working with a specialist allows for a more personalized approach, where they can tailor their strategies to your specific needs and goals.
— More flexibility: A specialist can be more flexible in terms of working hours and schedule, which can be beneficial if you have specific timing needs.
Cons of hiring a SEO specialist:
— Limited expertise: A specialist may have limited knowledge and experience in certain areas of SEO, which can limit the scope of the strategies they can implement.
— Limited resources: A specialist may not have access to the same level of resources as an agency, such as specialized tools and software, which could impact the effectiveness of their strategies.
— Limited capacity: A specialist can only work on one project at a time, which means they may not have the capacity to take on larger and more complex projects.
Pros of hiring a SEO agency:
— Broader expertise: An agency usually has a team of experts with a wide range of skills and experience, which means they can offer a wider range of SEO strategies and tactics.
— More resources: An agency often has access to specialized tools and software that can help them implement more effective strategies.
— Greater capacity: An agency has more capacity to take on larger and more complex projects, which means they can handle bigger challenges.
— Better collaboration: An agency has a team of professionals working together, which can result in better collaboration and more creative solutions.
Cons of hiring a crypto SEO agency:
— Higher cost: An agency typically charges higher rates compared to a specialist, which can be a barrier for some startups.
— Less personalized approach: An agency may not be able to provide the same level of personalized attention to your specific needs and goals as a specialist.
— Less flexibility: An agency may have less flexibility in terms of working hours and schedule, which can be challenging if you have specific timing needs.
— Communication issues: An agency may have multiple clients to manage at the same time, which means communication can be slower or more difficult.
If you tend to hire a crypto SEO agency, crypto marketing agency FINPR is here to help. FINPR Agency provides SEO packages with various levels of service depending on your specific needs and goals. The basic SEO Audit Package helps you understand the status of your website optimization, while the Starter SEO Package includes keyword research and content optimization for up to 20 pages of your site. With FINPR’s Lite SEO Package, the agency develop a three-month blog content plan and handle internal link building.
In Standard SEO Package, more comprehensive keyword and competitive research os conducted and began off-site link building to improve your site’s ranking in search results. This package also includes the integration of Shema.org and enhanced descriptions in search results. FINPR Agency’s Advanced SEO Package includes everything in the other plans, plus Google My Business audit and optimization, advanced off-site link building, and a comprehensive blog content plan for nine months.