Firefox gets new logo as Mozilla looks to diversify

The big picture: Mozilla’s new logo and branding for its Firefox family of products highlight that Mozilla is evolving beyond the web browser, and is looking to carve out a unique identity. The company is also looking down the road and will begin to offer some sort of premium subscription later in the year. By introducing a subscription, Mozilla would be diversifying its revenue stream, becoming less reliant on search companies.

Almost a year ago, Mozilla announced it was evolving the Firefox brand, and subsequently sought feedback from users on fresh logo designs. If you recall, Mozilla offered two designs: one that was more of a geometric fox head, and the other being more of a circular flame. Now, it seems Mozilla has settled on a new iteration of the latter, as the company debuts its new logo.

Ardent Firefox users may be affronted at the removal of the longstanding fox, but fret not; this new logo will serve as a parent brand to identify the family of Firefox products. The Firefox brand has expanded to include components like Firefox Send, Firefox Monitor, Firefox Lockwise, and of course, the Firefox web browser.

As Mozilla has indicated in the past, it wants to better distinguish its bevy of products. So, the Firefox browser itself will retain the fox logo. Have a look:

Firefox gets new logo as Mozilla looks to diversify 1

The Firefox browser icon has gotten a redesign, too, and Mozilla is rolling out a new typeface as well. With the rebranding, Mozilla took the opportunity to present the four pillars its new brand identity is based on.

  • Radical. It’s a radical act to be optimistic about the future of the internet. It’s a radical act to serve others before ourselves. We disrupt the status quo because it’s the right thing to do.
  • Kind. We want what’s best for the internet and for the world. So we lead by example. Build better products. Start conversations, Partner, collaborate, educate and inform. Our empathy extends to everybody.
  • Open. Open-minded. Open-hearted. Open source. An open book. We make transparency and a global perspective integral to our brand, speaking many languages and striving to reflect all vantage points.
  • Opinionated. Our products prove that we are driven by strong convictions. Now we’re giving voice to our point of view. While others can speak only to settings, we ground everything in our ethos.

[youtube https://www.youtube.com/watch?v=eYvsIenveTY?rel=0&showinfo=0&modestbranding=1&vq=hd720&autohide=1]

Mozilla is also preparing to offer a premium subscription inside of Firefox that could offer users access to VPN and cloud storage services. While it’s presently unclear the full extent of these, Mozilla CEO Chris Beard stated in an interview with t3n that they plan to roll out in October.

Mozilla claims such services would not compromise the development or reach of existing products, nor would Mozilla begin to charge for any existing Firefox features. “A high-performing, free and private-by-default Firefox browser will continue to be central to our core service offerings,” said Dave Camp, senior VP of Firefox.

So, did Mozilla make the right choice with the logo? Would you pay for a premium version of Firefox?

About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews

Automated trading with HaasBot Crypto Trading Bots

Blockchain/Cryptocurrency Questions and Answers

What Are E-stablecoins And How Do They Operate?
What Are E-Stablecoins And How Do They Operate?
August 11, 2022
How to Choose a Legit Crypto Casino?
August 5, 2022
Spend Crypto
5 Ways to Spend Crypto
August 2, 2022
What Is A DAO LLC?
What Is A DAO LLC?
August 2, 2022
Can Running A Lightning Node Earn You Passive Income?
Can Running A Lightning Node Earn You Passive Income?
July 5, 2022


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin24,179 0.64 % 0.18 % 6.62 %
Ethereum1,918.3 0.92 % 1.81 % 18.97 %
Tether1.001 0.02 % 0.03 % 0.05 %
USD Coin1.000 0.44 % 0.25 % 0.18 %
BNB324.64 0.61 % 0.35 % 4.42 %
XRP0.3763 0.76 % 0.82 % 0.91 %
Cardano0.5372 1.00 % 0.67 % 6.92 %
Binance USD1.001 0.07 % 0.09 % 0.17 %
Solana42.12 0.56 % 2.22 % 3.81 %
Polkadot9.410 0.68 % 1.54 % 16.13 %

bitcoin
Bitcoin (BTC) $ 24,066.00
ethereum
Ethereum (ETH) $ 1,905.22
tether
Tether (USDT) $ 1.00
usd-coin
USD Coin (USDC) $ 1.00
bnb
BNB (BNB) $ 323.34
xrp
XRP (XRP) $ 0.373943
cardano
Cardano (ADA) $ 0.532494
binance-usd
Binance USD (BUSD) $ 1.00
solana
Solana (SOL) $ 43.19
polkadot
Polkadot (DOT) $ 9.37