Facebook has a new logo (but the app will look the same)

Facebook is making a major change to its visual identity, differentiating Facebook the company from Facebook the app. The company today revealed a new logo with simple bold, capitalized text that will be used across its portfolio of apps.

Facebook has a new logo (but the app will look the same) 1

Facebook the social network, however, will maintain the same blue and white look you’ve been used to for years.

For example, here’s how the app’s branding will show up on Instagram:

Facebook has a new logo (but the app will look the same) 2

Increasingly, Facebook has been about more than just its social network; Instagram and WhatsApp are huge in their own right. At the same time, the company wants to make clearer where these apps come from rather than having them act as completely separate entities.

Not that this comes entirely from a place of good will. The company has faced antitrust lawsuits and calls from presidential candidates to separate its businesses. By making its company branding clearer, Facebook sends a message that its apps are connected – that Facebook the company was necessary for WhatsApp and Instagram to be where they are today. 

According to a 2018 survey, 57 percent of Americans don’t even know Instagram is owned by Facebook, and another one showed 50 percent don’t know the company owns WhatsApp, so it’s probably a good thing Facebook is making its role clearer.

The company initiated the process earlier this year when it added a ‘from Facebook‘ stamp to its other apps, but the new branding is more blatant. At the same time, since the new wordmark logo is meant to be used with different colors, it can better integrate with the visual identity of Facebook’s other properties.

It’s somewhat akin to what Google did when it launched Alphabet as its parent company, even if there’s no new name this time. Facebook is simply more than its social network these days, even if the original app remains the biggest part of Zuckerberg’s portfolio. Facebook says it will start using the new brand within products and marketing materials over the coming weeks – including launching a new company website.

About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews

Crypto Scams

Cryptosoft Trading Bot Review
June 27, 2022
The Largest Crypto Scams Of 2022 (So Far)
The Largest Crypto Scams Of 2022 (So Far)
June 14, 2022
How Do Scammers Entice Their Prey?
May 10, 2022
Beanstalk Farms Loses $80M In A Massive DeFi Governance Flash-Loan Hack
Beanstalk Farms Loses $80M In A Massive DeFi Governance Flash-Loan Hack
April 23, 2022
Joon Pak Head of Crypto at Prove talks to Us about Crypto Fraud And More
April 11, 2022

Automated trading with HaasBot Crypto Trading Bots

Blockchain/Cryptocurrency Questions and Answers

Is The Crypto Market Combating A Lehman Brothers Moment?
Is The Crypto Market Combating A Lehman Brothers Moment?
June 30, 2022
Roundtable Interview-What is the Effect of The Russia-Ukraine War on Cryptocurrency Prices?
March 4, 2022
How Does Bitcoin Casino Work + 2021 Beginner’s Guide
November 8, 2021
How to Buy and Sell Cryptocurrency
November 8, 2021
What Are Bitcoin Futures And How Will They Work In 2022?
November 4, 2021

CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin19,147 0.37 % 4.21 % 4.19 %
Ethereum1,035.5 0.43 % 5.04 % 1.48 %
Tether0.9999 0.06 % 0.00 % 0.12 %
USD Coin1.001 0.00 % 0.12 % 0.09 %
BNB214.89 0.17 % 0.91 % 0.15 %
Binance USD1.003 0.10 % 0.21 % 0.06 %
XRP0.3196 1.16 % 1.60 % 0.97 %
Cardano0.4504 0.02 % 2.47 % 1.95 %
Solana32.43 0.82 % 2.99 % 5.27 %
Dogecoin0.06557 0.24 % 4.24 % 6.14 %

Bitcoin (BTC) $ 19,165.82
Ethereum (ETH) $ 1,035.61
Tether (USDT) $ 1.00
USD Coin (USDC) $ 1.00
BNB (BNB) $ 214.24
Binance USD (BUSD) $ 1.00
XRP (XRP) $ 0.315782
Cardano (ADA) $ 0.448918
Solana (SOL) $ 32.39
Dogecoin (DOGE) $ 0.065465