Samsung has not sold over a million Galaxy Fold devices (Update: more like wishful thinking)
In context: Samsung’s first attempt at foldable phones was marred by so many issues that the company was forced to pull, redesign and relaunch the device months later. And while the idea of a $2,000 phone, admittedly a first-gen product, was never going to see skyrocketing sales, the fact that Samsung claimed to have sold a million Galaxy Folds was very surprising.
Update (12/16): In a statement to Korean’s Yonhap News Agency, a Samsung spokesperson clarified that the company had not actually sold one million Galaxy Folds, contrary to the claims recently made by a company executive at the TechCrunch Disrupt conference. As it turns out, the one million figure was Samsung’s sales target for 2019, which Sohn may have confused with the actual number of devices sold. Yonhap further states the company spokesperson emphasized “that sales of the tech firm’s first foldable handset have not reached 1 million units.”
Due to the phone’s delayed launch in September, Samsung updated its initial sales target to 500,000 units for the year, though it’s more likely to have sold fewer units considering that the company’s updated statement did not mention achieving this milestone nor revealed any actual sales figures for the device.
Samsung Electronics President Young Sohn was present at the TechCrunch Disrupt event in Berlin, where he revealed that the company had found a million buyers for the Galaxy Fold.”There’s a million people that want to use this product at $2,000,” he said.
This number, of course, pales in comparison to sales figures for other Galaxy phones that Samsung is able to sell in a single quarter. However, even flagships like the S10 or Note 10 aren’t as ambitious as the Galaxy Fold, which is still trying to prove and establish a new niche for itself.
The fact that a million users were willing to spend $2,000 on essentially beta testing the device is indicative of the demand for innovation in smartphone form factors, even after Samsung’s problematic second attempt.
Sohn also stressed on the consumer feedback received for the foldable, which was only possible after releasing it to the public, and will help the company in making refinements to future models, such as going for a Razr-like clamshell design that could also end up being easier on the wallet, reportedly costing less than half of its predecessor when it arrives sometime next year.