Google's Chrome will start blocking resource-intensive ads in August

Bottom line: Heavy ads can reduce system performance and have a negative impact on both battery life and bandwidth allowances. Offending ads can include those that are actively malicious, like cryptocurrency miners, as well as genuine advertisements that are simply poorly coded or may have bugs.

Google is doing more to combat resource-intensive ads that can dampen the overall user experience.

The search giant said it is experimenting with setting limits on the resources an ad may use; should it exceed a specific threshold, the ad will be unloaded and the user would instead see an error message.

Google considers an ad to be too “heavy” if the user has not interacted with it and it meets any of the following criteria:

  • Uses the main CPU thread for more than 15 seconds in any 30-second window
  • Uses the main CPU thread for more than 60 seconds in total
  • Uses more than 4MB of network bandwidth

To determine these limits, Google said it measured the ads that Chrome sees and targeted the most egregious violators – “those that use more CPU or network bandwidth than 99.99 of all detected ads for that resource.”

Coinbase 3

Google's Chrome will start blocking resource-intensive ads in August 1

While only 0.3 percent of ads violate these thresholds today, they account for a whopping 27 percent of network data and 28 percent of ad CPU usage.

Google said it hopes to bake the new functionality into a stable channel release by the end of August. More information on the technical aspects of the implementation can be found over on Google’s developer portal.

Masthead credit: Brasil Creativo

Google's Chrome will start blocking resource-intensive ads in August 2
blank
About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

blank

E-Crypto News Executive Interviews


blank

bitcoin
Bitcoin (BTC) $ 32,548.00
ethereum
Ethereum (ETH) $ 2,074.16
tether
Tether (USDT) $ 1.00
binance-coin
Binance Coin (BNB) $ 290.32
cardano
Cardano (ADA) $ 1.18
xrp
XRP (XRP) $ 0.598070
usd-coin
USD Coin (USDC) $ 1.00
dogecoin
Dogecoin (DOGE) $ 0.192609
polkadot
Polkadot (DOT) $ 12.94
binance-usd
Binance USD (BUSD) $ 1.00
USD
EUR
GBP
bitcoinBitcoin (BTC)
$ 32,548.00
ethereumEthereum (ETH)
$ 2,074.16
tetherTether (USDT)
$ 1.00
bitcoin-cashBitcoin Cash (BCH)
$ 445.80
litecoinLitecoin (LTC)
$ 120.53
bitcoinBitcoin (BTC)
27.651,97
ethereumEthereum (ETH)
1.762,15
tetherTether (USDT)
0,849575
bitcoin-cashBitcoin Cash (BCH)
378,74
litecoinLitecoin (LTC)
102,40
bitcoinBitcoin (BTC)
23,914.48
ethereumEthereum (ETH)
1,523.98
tetherTether (USDT)
0.734745
bitcoin-cashBitcoin Cash (BCH)
327.55
litecoinLitecoin (LTC)
88.56

Automated trading with HaasBot Crypto Trading Bots

Crypto Scams

Cryptocurrency Exchanges
Cryptocurrency Exchanges and the Plague of Scams and Bans
June 29, 2021
blank
What Role Do Cryptocurrencies Play In The Era Of Ransomware Attacks?
June 9, 2021
Crypto Scams On The Rise As Market Enters Bull Cycle
Crypto Scams On The Rise As Market Enters Bull Cycle
December 22, 2020
Harpreet Singh Sahni perpetrated the Plus Gold Union Coin (PGUC) scam
Sydney Concert Promoter Harpreet Sahni Involved In $50M Crypto PGUC Scam
November 2, 2020
KuCoin hackers steal $150 million
KuCoin Exchange Hacked But Insurance Will Cover The Stolen $150M
September 29, 2020

Blockchain/Cryptocurrency Questions and Answers

Short-Sell Cryptocurrency
How to Short-Sell Cryptocurrency: A Brief Overview
July 17, 2021
Klaytn
What Is Klaytn (KLAY) And How Does It Work?
July 16, 2021
Cryptocurrencies
Our Crypto Roundup Interview Asks- Do Cryptocurrencies Have a Future?
July 15, 2021
Solana
What Is Solana (SOL) And How Does It Work?
June 26, 2021
blank
What Is Plethori Platform And How Does It Work?
June 12, 2021


CryptoCurrencyUSDChange 1hChange 24hChange 7d

bitcoin
Bitcoin (BTC) $ 32,353.00
ethereum
Ethereum (ETH) $ 2,027.87
tether
Tether (USDT) $ 1.00
binance-coin
Binance Coin (BNB) $ 284.75
cardano
Cardano (ADA) $ 1.16
usd-coin
USD Coin (USDC) $ 1.00
xrp
XRP (XRP) $ 0.582871
dogecoin
Dogecoin (DOGE) $ 0.188474
polkadot
Polkadot (DOT) $ 12.66
binance-usd
Binance USD (BUSD) $ 1.00