YouTube ad revenue has almost doubled in the last two years

YouTube ad revenue has almost doubled in the last two years 1

In 2019, YouTube ad revenues were $15.15 billion, which represents 86 percent growth since 2017. By contrast, the main Google search business grew by 40 percent to $98.1 billion over the last two years. Of course, Google’s search business is even more mature than YouTube, and 40 percent growth is still quite impressive. But the importance of YouTube to the Alphabet business can’t be overstated; indeed, Sundar Pichai has highlighted the growth of YouTube advertising on nearly every earnings call we’ve listened to in recent years.

Alphabet’s “other revenue” category is another one we’re always interested in, because it’s the only way we can really get an idea of how projects like Google’s hardware division are doing. This quarter, other revenues totaled $5.3 billion, up 10 percent over the previous year — something that could suggest the Pixel 4 launch was a little more successful than the Pixel 3 launch in 2018. But this category also includes things like the Play Store and “YouTube non-advertising revenues” (which are probably things like the YouTube Premium subscription service), so we can’t say for sure how much of this is due to hardware. Regardless, the “other revenue” category has grown 56 percent over the last two years — so like YouTube, it’s outperforming Google’s core search ad business.

Alphabet’s conference call for investors kicks off at 5PM ET, and we’ll be listening to see if they disclose anything else of note. We’ll share those updates here.

YouTube ad revenue has almost doubled in the last two years 2
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CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin43,200 1.04 % 3.36 % 10.35 %
Ethereum3,054.6 0.92 % 7.75 % 15.06 %
Cardano2.220 1.40 % 9.48 % 10.86 %
Tether0.9986 0.03 % 0.08 % 0.23 %
Binance Coin373.44 1.25 % 6.27 % 13.14 %
XRP0.9863 2.13 % 10.46 % 11.85 %
Solana145.88 2.48 % 14.17 % 8.02 %
Polkadot30.87 2.19 % 17.29 % 10.73 %
USD Coin0.9997 0.14 % 1.24 % 0.12 %
Dogecoin0.2218 1.15 % 7.49 % 10.31 %

bitcoin
Bitcoin (BTC) $ 43,346.00
ethereum
Ethereum (ETH) $ 3,064.64
cardano
Cardano (ADA) $ 2.25
tether
Tether (USDT) $ 0.998169
binance-coin
Binance Coin (BNB) $ 375.09
xrp
XRP (XRP) $ 0.988305
solana
Solana (SOL) $ 147.72
polkadot
Polkadot (DOT) $ 31.39
usd-coin
USD Coin (USDC) $ 0.999819
dogecoin
Dogecoin (DOGE) $ 0.222216