Undercover report: Crypto media accept cash to mislead readers on ICOs

Undercover report: Crypto media accept cash to mislead readers on ICOs 1

The dark net, assassination markets, money laundering. Cryptocurrency and blockchain can sound like a dodgy place sometimes, at least we can trust the news outlets that report on them though… right?

Wrong. A report from Breaker published yesterday found that nearly half of the cryptocurrency news outlets it surveyed would accept payment to publish articles about ICOs without disclosing them as sponsored content.

Posing as “Nikolay Kostarev” a fake Moscow-based PR agent, Breaker contacted 28 blockchain media sites.

The fake Russian agent began by asking for basic information about advertising opportunities and their associated costs. Follow up emails then specifically asked if the outlet would publish content about ICOs without marking the post as “sponsored.”

Coinbase 3

Twelve of the news outlets contacted said they would publish paid for content without disclosing that it is indeed paid for.

In some cases, the media outlet was even willing to publish pre-written content if it was “unique” enough.

One outlet claims to have since removed the sales executive that offered to publish the shill story from its team – citing it as a mistake that contravenes company policy.

Another outlet claimed the payment would just remove the “sponsored” tag from the article, and it would still carry a disclaimer.

Outlets were offered anywhere between $500 and $4,500 to post the shill content. For some it would seem, journalistic integrity can indeed be bought.

Accepting money to shill blockchain projects is clearly wrong on number of levels. Most importantly, it makes it hard for enthusiasts, investors, and the general public to know who to trust. Posting ads as editorial content doesn’t only erode trust in the media, but in the industry in general.

Ultimately, it also means those with more money can get more exposure. It prevents potentially honorable, hard working, startups which do everything by the book from being heard.

We know that cryptocurrency comes with its fair share of shady and unreliable hackers and scammers. But now, it seems, cryptocurrencers need to watch out for the media too.

Disclaimer: Hard Fork was not included in this study. And if we were, we would have said no, obviously.

Published October 26, 2018 — 10:37 UTC

Undercover report: Crypto media accept cash to mislead readers on ICOs 2
About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews



bitcoin
Bitcoin (BTC) $ 42,563.00
ethereum
Ethereum (ETH) $ 2,986.60
tether
Tether (USDT) $ 1.00
cardano
Cardano (ADA) $ 2.08
binance-coin
Binance Coin (BNB) $ 361.65
xrp
XRP (XRP) $ 0.935739
solana
Solana (SOL) $ 135.78
usd-coin
USD Coin (USDC) $ 1.00
polkadot
Polkadot (DOT) $ 28.63
dogecoin
Dogecoin (DOGE) $ 0.207754
USD
EUR
GBP
bitcoinBitcoin (BTC)
$ 42,563.00
ethereumEthereum (ETH)
$ 2,986.60
tetherTether (USDT)
$ 1.00
bitcoin-cashBitcoin Cash (BCH)
$ 533.99
litecoinLitecoin (LTC)
$ 157.59
bitcoinBitcoin (BTC)
36.298,28
ethereumEthereum (ETH)
2.547,01
tetherTether (USDT)
0,852813
bitcoin-cashBitcoin Cash (BCH)
455,39
litecoinLitecoin (LTC)
134,39
bitcoinBitcoin (BTC)
30,976.33
ethereumEthereum (ETH)
2,173.58
tetherTether (USDT)
0.727776
bitcoin-cashBitcoin Cash (BCH)
388.63
litecoinLitecoin (LTC)
114.69

Automated trading with HaasBot Crypto Trading Bots

Crypto Scams

Crypto Scams
Crypto Scams Still Persistent In 2021, SEC Warns About Red Flags To Watch
September 9, 2021
Poly Network
Here’s How Hackers Stole Over $600 million in the Poly Network Attack
August 12, 2021
The World’s Most Infamous Crypto Hacks and Scams
July 31, 2021
Cryptocurrency Exchanges
Cryptocurrency Exchanges and the Plague of Scams and Bans
June 29, 2021
What Role Do Cryptocurrencies Play In The Era Of Ransomware Attacks?
June 9, 2021

Blockchain/Cryptocurrency Questions and Answers

Beginner’s Guide to Investing in Cryptocurrency
August 9, 2021
Short-Sell Cryptocurrency
How to Short-Sell Cryptocurrency: A Brief Overview
July 17, 2021
Klaytn
What Is Klaytn (KLAY) And How Does It Work?
July 16, 2021
Cryptocurrencies
Our Crypto Roundup Interview Asks- Do Cryptocurrencies Have a Future?
July 15, 2021
Solana
What Is Solana (SOL) And How Does It Work?
June 26, 2021


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin42,314 0.32 % 7.57 % 6.26 %
Ethereum2,962.5 0.88 % 7.89 % 10.26 %
Tether0.9986 0.03 % 0.08 % 0.23 %
Cardano2.060 1.04 % 6.21 % 14.91 %
Binance Coin358.50 0.98 % 8.93 % 10.57 %
XRP0.9251 1.19 % 6.62 % 13.43 %
Solana134.17 0.79 % 7.90 % 20.74 %
Polkadot30.87 2.19 % 17.29 % 10.73 %
USD Coin0.9995 0.10 % 0.05 % 0.36 %
Dogecoin0.2059 0.60 % 8.11 % 13.15 %

bitcoin
Bitcoin (BTC) $ 42,563.00
ethereum
Ethereum (ETH) $ 2,986.60
tether
Tether (USDT) $ 1.00
cardano
Cardano (ADA) $ 2.08
binance-coin
Binance Coin (BNB) $ 361.65
xrp
XRP (XRP) $ 0.935739
solana
Solana (SOL) $ 135.78
usd-coin
USD Coin (USDC) $ 1.00
polkadot
Polkadot (DOT) $ 28.63
dogecoin
Dogecoin (DOGE) $ 0.207754