Top streamer Ninja reportedly paid $1 million by EA for promoting Apex Legends

Top streamer Ninja reportedly paid $1 million by EA for promoting Apex Legends 1
In brief: It’s no wonder that many kids today have aspirations of becoming a top streamer. A new report claims that industry leader Tyler Blevins, better known as Ninja, was paid $1 million by EA to play and promote Apex Legends the day after its launch.

Reuters reports that Ninja earned that massive sum for just a few hours of livestreaming the battle royale game and tweeting about it to his followers on February 5. An EA spokesperson told Kotaku that all gameplay streamed by content creators after “midday” on this date was “completely organic,” as in, they were playing out of choice from that point.

Ninja, who appeared on the cover of ESPN magazine last September, made nearly $10 million last year, and told CNN he makes over $500,000 on a “good month.” But $1 million for a single promotion is spectacular even by his standards.

“We really wanted to create a day where you couldn’t escape Apex if you cared about games and we wanted it to feel like an event was happening everywhere around the globe on that day,” said Apex Legends lead producer Drew McCoy.

There have long been questions over this sort of sponsored content, particularly when it comes to influencers disclosing payments, but EA said it has a policy in place to address this. “EA requires full disclosure and transparency with every Game Changer, content activation, or paid sponsorship that we are involved with,” it reads.

EA also paid other streamers, including Shroud (Michael Grzesiek) and Myth (Ali Kabbani), to promote the game. It’s unknown how much they were given, but the amounts are unlikely to be close to Ninja’s pay.

The $1 million figure illustrate how live streaming has become an important part of high-profile games’ marketing campaigns. With Apex Legends surpassing 50 million players in its first month, this looks like money well spent.

Top streamer Ninja reportedly paid $1 million by EA for promoting Apex Legends 2
About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews



bitcoin
Bitcoin (BTC) $ 43,098.00
ethereum
Ethereum (ETH) $ 3,000.09
cardano
Cardano (ADA) $ 2.17
tether
Tether (USDT) $ 1.00
binance-coin
Binance Coin (BNB) $ 341.24
xrp
XRP (XRP) $ 0.933667
solana
Solana (SOL) $ 142.51
usd-coin
USD Coin (USDC) $ 1.00
polkadot
Polkadot (DOT) $ 27.98
dogecoin
Dogecoin (DOGE) $ 0.202406
USD
EUR
GBP
bitcoinBitcoin (BTC)
$ 43,098.00
ethereumEthereum (ETH)
$ 3,000.09
tetherTether (USDT)
$ 1.00
bitcoin-cashBitcoin Cash (BCH)
$ 498.31
litecoinLitecoin (LTC)
$ 148.50
bitcoinBitcoin (BTC)
36.772,72
ethereumEthereum (ETH)
2.559,78
tetherTether (USDT)
0,853235
bitcoin-cashBitcoin Cash (BCH)
425,18
litecoinLitecoin (LTC)
126,71
bitcoinBitcoin (BTC)
31,492.87
ethereumEthereum (ETH)
2,192.25
tetherTether (USDT)
0.730727
bitcoin-cashBitcoin Cash (BCH)
364.13
litecoinLitecoin (LTC)
108.51

Automated trading with HaasBot Crypto Trading Bots

Crypto Scams

Crypto Scams
Crypto Scams Still Persistent In 2021, SEC Warns About Red Flags To Watch
September 9, 2021
Poly Network
Here’s How Hackers Stole Over $600 million in the Poly Network Attack
August 12, 2021
The World’s Most Infamous Crypto Hacks and Scams
July 31, 2021
Cryptocurrency Exchanges
Cryptocurrency Exchanges and the Plague of Scams and Bans
June 29, 2021
What Role Do Cryptocurrencies Play In The Era Of Ransomware Attacks?
June 9, 2021

Blockchain/Cryptocurrency Questions and Answers

Beginner’s Guide to Investing in Cryptocurrency
August 9, 2021
Short-Sell Cryptocurrency
How to Short-Sell Cryptocurrency: A Brief Overview
July 17, 2021
Klaytn
What Is Klaytn (KLAY) And How Does It Work?
July 16, 2021
Cryptocurrencies
Our Crypto Roundup Interview Asks- Do Cryptocurrencies Have a Future?
July 15, 2021
Solana
What Is Solana (SOL) And How Does It Work?
June 26, 2021


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin43,281 0.28 % 0.40 % 8.63 %
Ethereum3,013.9 0.20 % 1.77 % 9.65 %
Cardano2.180 0.50 % 3.55 % 4.84 %
Tether0.9986 0.03 % 0.08 % 0.23 %
Binance Coin342.54 0.19 % 2.00 % 16.43 %
XRP0.9357 0.02 % 1.39 % 10.80 %
Solana144.01 0.75 % 5.17 % 6.08 %
USD Coin1.000 0.23 % 0.03 % 0.04 %
Polkadot30.87 2.19 % 17.29 % 10.73 %
Dogecoin0.2034 0.25 % 2.05 % 13.28 %

bitcoin
Bitcoin (BTC) $ 43,098.00
ethereum
Ethereum (ETH) $ 3,000.09
cardano
Cardano (ADA) $ 2.17
tether
Tether (USDT) $ 1.00
binance-coin
Binance Coin (BNB) $ 341.24
xrp
XRP (XRP) $ 0.933667
solana
Solana (SOL) $ 142.51
usd-coin
USD Coin (USDC) $ 1.00
polkadot
Polkadot (DOT) $ 27.98
dogecoin
Dogecoin (DOGE) $ 0.202406