'The Witcher 3' is now more popular on Steam than it was at launch

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It won’t surprise you to hear what likely prompted the spike. You see, there’s this little Netflix series called The Witcher that premiered on December 20th — there’s a good chance that seeing Henry Cavill and crew in the show prompted players to fire up the game. And when Witcher 3 is currently on sale for $15, there are few obstacles for newcomers who want more of Geralt, Yennefer and Ciri than Netflix (and in some cases, the books) can provide.

We wouldn’t expect resurgences like this to happen very often. The Witcher spike is the result of a popular show feeding into a popular but semi-recent game. However much you liked the Castlevania series, it wasn’t about to revive sales of a vampire-slaying game franchise past its prime. Nonetheless, this appears to be proof that streaming shows can fuel demand well beyond TV screens.

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