The New Age of Content Readers: One-on-One with Feedspot
Exclusive with the feedspot content reader team
As part of an ongoing investigation into new technologies, E-Crypto News reached out to the great guys at Feedspot and asked a few questions on how they work. This is what they had to say:
How does Feedspot work?
“Feedspot has a team of over 25 experts whose goal is to discover and rank popular blogs, podcasts and youtube channels in several niche categories. With millions of blogs on the web, finding influential bloggers in a niche industry is a hard problem to address. Our experience leads us to believe that a thoughtful combination of both algorithmic and human editing offers the best means of curation”.
How do you guys discover new Feeds of content?
“There are several ways we discover new feeds.
- Publishers submit their blogs, podcasts or youtube channels on Feedspot using the ‘Submit’ form at the top of this page.
- We have a research team who does extensive research on google and social media platforms to discover new influencers.
- Feedspot has in-house media monitoring tools for discovering bloggers in several niche categories.
Our expert editorial team reviews each blog before adding them to the relevant category list”.
How does ranking occur in your content reader?
Ranking is based on
Industry blogs (those not favouring a specific brand) are given higher rank than blogs by individual brands(who often tend to promote their own products).
Blog post frequency(freshness)
Social media follower counts and engagements
Age of a blog
Alexa Web Traffic Rank and many other parameters.
How do you ensure fresh content from your publishers?
We routinely remove inactive blogs and those which are no longer relevant to a given list. The list is updated as we receive new blog submissions and re-ranked every few weeks. We also take direct feedback from users to make changes to the lists.
So, if you have a blog or a website, or even a youtube channel you can get exposure by signing up on the publishers’ link at Feedspot.
What do you think? Are content readers a great way for publishers to get traffic and for readers to get quality content? Please let us know in the comments section below!