Swatch allowed to use 'Tick different' slogan, despite Apple's objections

Swatch allowed to use 'Tick different' slogan, despite Apple's objections 1
What just happened? Many people will recognize the slogan “Think Different” as part of Apple’s famous advertising campaign from many years ago. But it seems most Swiss citizens aren’t familiar with the phrase, which is why watchmaker Swatch has been allowed to use the similar “Tick different” slogan to promote its products.

Apple filed a trademark lawsuit against Swatch back in April 2017 over the Swiss firm’s use of the words “Tick different” as part of its Bellamy watch campaign. The analogue devices are NFC-enabled, letting wearers make payments by linking their visa cards.

Apple claimed the phrase infringed on its “Think Different” advertising campaign, which ran from 1997 until 2002. It featured famous faces from throughout history, including Albert Einstein, Bob Dylan, Martin Luther King Jr., Gandhi, and many more.

[youtube https://www.youtube.com/watch?v=cFEarBzelBs]

But while it might have been popular in the US, the campaign and its slogan weren’t as well known in Switzerland, according to the country’s Federal Administrative Court. It said that Apple had not produced documents that sufficiently prove more than 50 percent of local consumers associate ‘Think Different’ with the company.

Swatch’s CEO, Nick Hayek, says his firm’s slogan comes from a campaign it ran in the eighties that used the line “Always different, always new.”

A few years ago, Swatch trademarked “One More Thing,” a catch phrase associated with Steve Jobs’ keynote speeches.

As noted by Reuters, “Think Different” was partly a dig at original Apple rival IBM, who had been using the motto “Think” to promote its products since 1935.

Swatch allowed to use 'Tick different' slogan, despite Apple's objections 2
About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews



bitcoin
Bitcoin (BTC) $ 42,314.00
ethereum
Ethereum (ETH) $ 2,853.87
cardano
Cardano (ADA) $ 2.25
tether
Tether (USDT) $ 1.01
binance-coin
Binance Coin (BNB) $ 341.84
xrp
XRP (XRP) $ 0.927516
solana
Solana (SOL) $ 131.45
usd-coin
USD Coin (USDC) $ 1.00
polkadot
Polkadot (DOT) $ 28.97
dogecoin
Dogecoin (DOGE) $ 0.206461
USD
EUR
GBP
bitcoinBitcoin (BTC)
$ 42,314.00
ethereumEthereum (ETH)
$ 2,853.87
tetherTether (USDT)
$ 1.01
bitcoin-cashBitcoin Cash (BCH)
$ 508.12
litecoinLitecoin (LTC)
$ 149.36
bitcoinBitcoin (BTC)
36.050,26
ethereumEthereum (ETH)
2.431,41
tetherTether (USDT)
0,860490
bitcoin-cashBitcoin Cash (BCH)
432,90
litecoinLitecoin (LTC)
127,25
bitcoinBitcoin (BTC)
30,875.89
ethereumEthereum (ETH)
2,082.43
tetherTether (USDT)
0.736982
bitcoin-cashBitcoin Cash (BCH)
370.77
litecoinLitecoin (LTC)
108.99

Automated trading with HaasBot Crypto Trading Bots

Crypto Scams

Crypto Scams
Crypto Scams Still Persistent In 2021, SEC Warns About Red Flags To Watch
September 9, 2021
Poly Network
Here’s How Hackers Stole Over $600 million in the Poly Network Attack
August 12, 2021
The World’s Most Infamous Crypto Hacks and Scams
July 31, 2021
Cryptocurrency Exchanges
Cryptocurrency Exchanges and the Plague of Scams and Bans
June 29, 2021
What Role Do Cryptocurrencies Play In The Era Of Ransomware Attacks?
June 9, 2021

Blockchain/Cryptocurrency Questions and Answers

Beginner’s Guide to Investing in Cryptocurrency
August 9, 2021
Short-Sell Cryptocurrency
How to Short-Sell Cryptocurrency: A Brief Overview
July 17, 2021
Klaytn
What Is Klaytn (KLAY) And How Does It Work?
July 16, 2021
Cryptocurrencies
Our Crypto Roundup Interview Asks- Do Cryptocurrencies Have a Future?
July 15, 2021
Solana
What Is Solana (SOL) And How Does It Work?
June 26, 2021


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin42,103 0.12 % 1.56 % 12.77 %
Ethereum2,824.6 0.58 % 3.63 % 17.59 %
Cardano2.230 0.56 % 5.66 % 6.21 %
Tether0.9986 0.03 % 0.08 % 0.23 %
Binance Coin339.42 0.59 % 4.92 % 17.52 %
XRP0.9217 0.09 % 2.97 % 14.33 %
Solana130.28 0.49 % 8.47 % 23.42 %
USD Coin1.000 0.12 % 0.05 % 0.17 %
Polkadot30.87 2.19 % 17.29 % 10.73 %
Dogecoin0.2049 0.21 % 2.82 % 15.28 %

bitcoin
Bitcoin (BTC) $ 42,314.00
ethereum
Ethereum (ETH) $ 2,853.87
cardano
Cardano (ADA) $ 2.25
tether
Tether (USDT) $ 1.01
binance-coin
Binance Coin (BNB) $ 341.84
xrp
XRP (XRP) $ 0.927516
solana
Solana (SOL) $ 131.45
usd-coin
USD Coin (USDC) $ 1.00
polkadot
Polkadot (DOT) $ 28.97
dogecoin
Dogecoin (DOGE) $ 0.206461