Pure Elegance for Ana Wine Packaging

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Parisian design atelier Studio format, was commissioned to create a packaging & branding concept for Ana Wine – a new brand of red wine from Aix-en-Provence.

Inspired by the fine line between reality and perception, they have created a minimal, sober paper and a silver, reflective label that creates optical illusion as you unwrap and hold the bottle. The concept was complemented with an elegant mix of serif and sans-serif fonts that contribute to anamorphose – a visual deformation that inspired wine’s name.






www.studioformat.fr

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