Matchaya Visual Identity Takes Cues from Japan

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The visual identity for matcha brand Matchaya was designed Fable Design Studio and naturally inspired by Japan. The concept took cues from the notion of monshõ – a decorative symbol serving as an emblem of Japanese families.

Sea green shades reminiscent of matcha were juxtaposed with a unique signet, reflecting the word tea. Applied onto the packaging, stickers and turned into a neon, the logo expresses one of matcha’s key qualities – calming the body and the mind as well as enhancing human moods.

Visual Identity for Match Brand: Matchaya


Matchaya Visual Identity Takes Cues from Japan – ready
Matchaya Visual Identity Takes Cues from Japan – ready
Matchaya Visual Identity Takes Cues from Japan – ready
Matchaya Visual Identity Takes Cues from Japan – ready
Matchaya Visual Identity Takes Cues from Japan – ready
Matchaya Visual Identity Takes Cues from Japan – ready

Matchaya Visual Identity Takes Cues from Japan

Matchaya Visual Identity Takes Cues from Japan

Matchaya Visual Identity Takes Cues from Japan – ready

www.matchaya.sg

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