In defense of Kodak and its ‘failure’ to innovate

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Kodak has been the ultimate bogeyman of MBA programs. You’ve heard the story. The company held an unassailable position in one the world’s largest markets. It had a deep, lasting brand with consumers and professionals along with a high-margin recurring revenue stream. But it failed to fully understand the impact of emerging technologies. It couldn’t get its 100+ year-old self to pivot in time. It didn’t cross the chasm and cannonballed deep into the abyss. You could build a small mountain out of the airport books that regurgitate this horror story. It’s also not exactly true. With established companies facing…

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