Grayscale Investments Hires Wall Street Executive as Chief Marketing Officer

Deborah Bussière, formerly of Broadridge Financial Solutions, named CMO

 

New York, June 10, 2021 (GLOBE NEWSWIRE) — Grayscale Investments®, the world’s largest digital currency asset manager, today announced Deborah Bussière has been appointed Chief Marketing Officer. Bussière will lead the company’s marketing and advertising efforts, reporting to Michael Sonnenshein, CEO.

Grayscale Investments has been a trailblazer in its marketing and advertising campaigns, which have been grounded in a commitment to educate the public about digital currency investing. Bussière will build on these efforts to further cement Grayscale’s brand as a trusted leader in the maturing digital asset sector.

“In addition to being an early adopter and a crypto enthusiast, Deborah is a respected marketing veteran with deep experience as a leader in the financial services industry,” said Sonnenshein. “Digital currencies are new and complex, and therefore marketing is critical in helping investors better understand this growing asset class. We are thrilled to welcome Deborah to the Grayscale leadership team and are confident she will bring invaluable strategic and creative insights to help us through this next stage of growth.”

Bussière brings three decades of expertise across marketing and financial services. Most recently, Bussière served as Global Chief Marketing Officer at Broadridge Financial Solutions, where she led the company’s global marketing initiatives to enhance their revenue, reputation, and relationships. Previously, she held a variety of senior marketing and sales leadership roles at EY, UBS, and Morgan Stanley. Deborah is a member of the WSJ CMO Network, Ellevate Network, CMO Council Advisory Board, and Global Good Fund Selection Committee. Bussière has a Bachelor’s degree from Indiana University and pursued a Master’s of Business Administration at New York University.

“I am beyond excited to be joining the Grayscale team at what is truly a remarkable inflection point for both the company and the asset class,” said Bussière. “Digital currencies represent a unique opportunity for investors to diversify their portfolios. I look forward to working with Michael and the Grayscale leadership team to develop innovative marketing strategies that increase understanding of the asset class and reach new audiences.”

Grayscale announced the appointment of three other C-suite executives earlier this year, and remains focused on delivering its promise of offering a suite of products that expand investor access to the growing digital currency asset class.

Last year, the firm doubled its headcount, and it expects to continue growing its team this year across all operational areas. A key priority of Sonnenshein’s leadership continues to be focused investments in brand, technology, and talent.

See the firm’s open positions here: https://boards.greenhouse.io/grayscaleinvestments

About Grayscale Investments® 

Grayscale Investments is the world’s largest digital currency asset manager, with more than $32.2B in assets under management as of June 9, 2021. Through its family of investment products, Grayscale provides access and exposure to the digital currency asset class in the form of a security without the challenges of buying, storing, and safekeeping digital currencies directly. With a proven track record and unrivaled experience, Grayscale’s products operate within existing regulatory frameworks, creating secure and compliant exposure for investors. Grayscale products are distributed by Genesis Global Trading, Inc. (Member FINRA/SIPC, MSRB Registered). For more information, please visit grayscale.com and follow @Grayscale.

Jennifer Rosenthal

Grayscale Investments Hires Wall Street Executive as Chief Marketing Officer 1
About the author

Brent Dixon is the owner of E-Crypto News and an early adopter of cryptocurrencies. He is a Book editor- that has edited numerous books on Cryptocurrencies. He has been a writer for more than 30 years. Covering everything from Jazz Music to Blockchain Technology. He currently lives with his wife on Miami Beach, Fl.

Related Posts

E-Crypto News Executive Interviews



bitcoin
Bitcoin (BTC) $ 42,422.00
ethereum
Ethereum (ETH) $ 2,883.22
cardano
Cardano (ADA) $ 2.26
tether
Tether (USDT) $ 1.00
binance-coin
Binance Coin (BNB) $ 345.78
xrp
XRP (XRP) $ 0.932598
solana
Solana (SOL) $ 131.95
usd-coin
USD Coin (USDC) $ 0.998041
polkadot
Polkadot (DOT) $ 28.98
dogecoin
Dogecoin (DOGE) $ 0.206549
USD
EUR
GBP
bitcoinBitcoin (BTC)
$ 42,422.00
ethereumEthereum (ETH)
$ 2,883.22
tetherTether (USDT)
$ 1.00
bitcoin-cashBitcoin Cash (BCH)
$ 508.51
litecoinLitecoin (LTC)
$ 149.12
bitcoinBitcoin (BTC)
36.142,27
ethereumEthereum (ETH)
2.456,42
tetherTether (USDT)
0,851970
bitcoin-cashBitcoin Cash (BCH)
433,24
litecoinLitecoin (LTC)
127,05
bitcoinBitcoin (BTC)
30,954.70
ethereumEthereum (ETH)
2,103.84
tetherTether (USDT)
0.729685
bitcoin-cashBitcoin Cash (BCH)
371.05
litecoinLitecoin (LTC)
108.81

Automated trading with HaasBot Crypto Trading Bots

Crypto Scams

Crypto Scams
Crypto Scams Still Persistent In 2021, SEC Warns About Red Flags To Watch
September 9, 2021
Poly Network
Here’s How Hackers Stole Over $600 million in the Poly Network Attack
August 12, 2021
The World’s Most Infamous Crypto Hacks and Scams
July 31, 2021
Cryptocurrency Exchanges
Cryptocurrency Exchanges and the Plague of Scams and Bans
June 29, 2021
What Role Do Cryptocurrencies Play In The Era Of Ransomware Attacks?
June 9, 2021

Blockchain/Cryptocurrency Questions and Answers

Beginner’s Guide to Investing in Cryptocurrency
August 9, 2021
Short-Sell Cryptocurrency
How to Short-Sell Cryptocurrency: A Brief Overview
July 17, 2021
Klaytn
What Is Klaytn (KLAY) And How Does It Work?
July 16, 2021
Cryptocurrencies
Our Crypto Roundup Interview Asks- Do Cryptocurrencies Have a Future?
July 15, 2021
Solana
What Is Solana (SOL) And How Does It Work?
June 26, 2021


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin42,559 0.07 % 0.77 % 11.82 %
Ethereum2,895.6 0.25 % 0.29 % 15.52 %
Cardano2.260 0.71 % 0.19 % 4.78 %
Tether0.9986 0.03 % 0.08 % 0.23 %
Binance Coin346.36 0.70 % 2.47 % 15.83 %
XRP0.9338 0.05 % 0.32 % 13.20 %
Solana131.66 2.27 % 5.86 % 22.60 %
USD Coin1.000 0.07 % 0.05 % 0.30 %
Polkadot30.87 2.19 % 17.29 % 10.73 %
Dogecoin0.2075 0.14 % 0.45 % 14.23 %

bitcoin
Bitcoin (BTC) $ 42,422.00
ethereum
Ethereum (ETH) $ 2,883.22
cardano
Cardano (ADA) $ 2.26
tether
Tether (USDT) $ 1.00
binance-coin
Binance Coin (BNB) $ 345.78
xrp
XRP (XRP) $ 0.932598
solana
Solana (SOL) $ 131.95
usd-coin
USD Coin (USDC) $ 0.998041
polkadot
Polkadot (DOT) $ 28.98
dogecoin
Dogecoin (DOGE) $ 0.206549