Google's latest local news effort is a dedicated sports hub

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At a later date, the project will expand to include a dedicated sports news hub. The website will feature a dashboard where you’ll be able to set the specific teams, leagues and players you want to follow. You’ll be able to access all of the content on The Matchup as long as you have a subscription with one of the local publications that’s taking part in the project. According to the Local Media Consortium, all subscription revenue will go back to the local companies providing content for The Matchup, and any money the hub makes off of sponsorships will be shared between them as well.  

Over the last few years, Google has launched several other efforts to support local journalism. In 2018, for instance, the company started providing free two-year G Suite licenses to publications with fewer than 500 employees. More recently, the company announced Project Oasis, a research initiative that aims to develop resources for the broader local news ecosystem. Compared to those efforts, The Matchup feels more immediately tangible.  

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