Burger King says its restaurants are awful (so use a delivery app)

screen-shot-2020-08-06-at-5-13-25-pm.png

Finally, a good reason.

Screenshot by ZDNet

Delivery apps have something of an image problem.

Special Feature

Enterprise Apps: The Next Generation

Enterprise Apps: The Next Generation

Enterprise applications power the heart of business productivity, but they are traditionally difficult to implement, upgrade, and innovate. We look at how the next generation of enterprise apps could change the game.

Read More

Many people believe they have contributed to the desperate demise of the restaurant industry during the pandemic, by gouging vast fees and ending any hopes restaurants have of making money.

How, though, can you make apps like Uber Eats seem like the most positive thing you can do, as opposed to the laziest?

With this in mind, Burger King’s Brazilian arm created an ad that elevates consumer psychology to an exalted level.

Instead of showing how convenient delivery apps are, it’s showing some of the dreadful things that happen late at night. In Burger King restaurants, that is.

The burger chain’s ad offers footage of a young man — perhaps the worse for wear — being dragged out of a Burger King on his stomach.

[embedded content]

It shows another young man — perhaps the worse for wear — seated semi-comatose at a Burger King table while someone builds a sculpture of Burger King receptacles on his body.

There’s a man washing his neck from the soda fountain.

And then there are the naked and merely bottomless men who somehow gather in Burger Kings to display themselves. Perhaps they think they’ll get a free Whopper.

This all purports to be real footage. And how odd that all of this painful behavior seems to have been enacted by, oh, men.

Ultimately, you get a glowing feeling of “well, when you look at it like that.” Only the best ads achieve that.

Burger King’s tagline tries to cement the sale by musing that delivery is “the best of Burger King without the worst of Burger King,” as it offers the logos of delivery apps Uber Eats, iFood and Rappi.

We could debate for some time about the best and worst of Burger King, but let’s slip away to a more businesslike aspect of this vastly clever ad.

Some suspect that if fast-food chains can shift more of their business to delivery, they’ll be tempted to shut their dine-in restaurants altogether.

As investment bank analyst Andrew Charles explained to the Wall Street Journal recently: “For quick-service restaurants, they don’t want to reopen their dining rooms because this drags down profitability and increases costs.”

It’s a delicious thought. Just tell your customers how terrible your physical retail is and they’ll leap to the tech solution.

And no, Apple fanpersons, that’s not what Microsoft was thinking when it recently closed almost all its retail stores and committed to online service only.

I don’t think so, anyway.

About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews



Automated trading with HaasBot Crypto Trading Bots

Crypto Scams

Millions in Cryptocurrency Stolen by Scammers in the Last Month According to Tenable Research
November 24, 2021
Behind The Scenes: How this Crypto Community Responded to + $50m Hack
October 18, 2021
Crypto Scams
Crypto Scams Still Persistent In 2021, SEC Warns About Red Flags To Watch
September 9, 2021
Poly Network
Here’s How Hackers Stole Over $600 million in the Poly Network Attack
August 12, 2021
The World’s Most Infamous Crypto Hacks and Scams
July 31, 2021

Blockchain/Cryptocurrency Questions and Answers

Crypto casinos
How Does Bitcoin Casino Work + 2021 Beginner’s Guide
November 8, 2021
Cryptocurrency
How to Buy and Sell Cryptocurrency
November 8, 2021
What Are Bitcoin Futures And How Will They Work In 2022?
November 4, 2021
Ethereum
The Unconventional Guide to Ethereum
October 28, 2021
ICo Presale
The Science Behind ICO Presales…
October 14, 2021


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin49,335 0.48 % 1.08 % 9.53 %
Ethereum4,161.1 0.01 % 2.35 % 1.89 %
Binance Coin555.27 0.02 % 1.08 % 7.16 %
Tether0.9986 0.03 % 0.08 % 0.23 %
Solana190.61 0.71 % 4.93 % 0.80 %
Cardano1.360 0.97 % 3.07 % 11.40 %
USD Coin1.000 0.14 % 0.20 % 0.17 %
XRP0.8016 0.38 % 3.73 % 14.82 %
Polkadot30.87 2.19 % 17.29 % 10.73 %
Terra69.09 0.84 % 2.15 % 59.03 %

bitcoin
Bitcoin (BTC) $ 49,073.00
ethereum
Ethereum (ETH) $ 4,139.42
binance-coin
Binance Coin (BNB) $ 554.64
tether
Tether (USDT) $ 1.00
solana
Solana (SOL) $ 189.31
cardano
Cardano (ADA) $ 1.36
usd-coin
USD Coin (USDC) $ 1.00
xrp
XRP (XRP) $ 0.794764
polkadot
Polkadot (DOT) $ 27.74
terra-luna
Terra (LUNA) $ 68.30