At NRF 2019, Microsoft Azure and Google Cloud Platform court retailers wary of Amazon

At NRF 2019, Microsoft Azure and Google Cloud Platform court retailers wary of Amazon 1

With retail technology at the forefront of the National Retail Federation’s annual conference in New York City, it’s worth paying attention to one huge cloud computing battle off to the side: Microsoft Azure vs. Google Cloud Platform.

You didn’t really think that retailers would be flocking to Amazon Web Services, did you? Of course, some retailers will play ball with AWS (and arguably should), but many companies will be looking to expand with Microsoft Azure and Google Cloud Platform.

Simply put, retail-as-a-service is an open field opportunity for both Azure and Google Cloud. Rest assured that retail executives and technology decision-makers will get a hefty dose of both just as the retail sector struggles with expectations. 

Microsoft last week got ahead of the retail scrum by announcing a retail-as-a-service (RaaS) partnership with supermarket chain Kroger, which is splitting its cloud buying between Azure and Google Cloud Platform.

Microsoft and Kroger will use Kroger’s front-end smart shelving system and self-serve checkout tools and Microsoft’s artificial intelligence and cloud infrastructure.

Also: Microsoft Azure: Everything you need to know about Redmond’s cloud service Cloud computing: Five key business trends to look out for Top cloud providers 2018: How AWS, Microsoft, Google, IBM, Oracle, Alibaba stack up | Everything you need to know about the cloud, explained

The Kroger deal rhymes with how Walmart is partnering with Microsoft. Walmart will use Microsoft 365, AI, Internet of Things tools and Azure. Microsoft also has a bevy of other retail customers such as Macy’s, but Walmart is the lead dog in the anti-AWS crowd.

Google Cloud Platform’s retail story is still being sketched out and not surprisingly the company has pushed its infrastructure and scale as a big differentiator. In a recent blog post, Google Cloud Platform outlined how it managed traffic, added support and bolstered its technology foundation for Black Friday and Cyber Monday.

Shopify was Google Cloud Platform’s big customer reference in its post, but the company also counts Lush, Etsy and Target as customers.

Also: Special report: The future of Everything as a Service (free PDF)  

Bottom line: Retail is one of the few industries where AWS isn’t likely to have a huge lead. That reality means Google and Microsoft can pitch their AI and cloud wares to a receptive audience.

Related stores:

At NRF 2019, Microsoft Azure and Google Cloud Platform court retailers wary of Amazon 2
About the author

E-Crypto News was developed to assist all cryptocurrency investors in developing profitable cryptocurrency portfolios through the provision of timely and much-needed information. Investments in cryptocurrency require a level of detail, sensitivity, and accuracy that isn’t required in any other market and as such, we’ve developed our databases to help fill in information gaps.

Related Posts

E-Crypto News Executive Interviews



bitcoin
Bitcoin (BTC) $ 42,506.00
ethereum
Ethereum (ETH) $ 2,914.79
cardano
Cardano (ADA) $ 2.27
tether
Tether (USDT) $ 1.00
binance-coin
Binance Coin (BNB) $ 352.53
xrp
XRP (XRP) $ 0.936297
solana
Solana (SOL) $ 138.80
polkadot
Polkadot (DOT) $ 30.47
usd-coin
USD Coin (USDC) $ 1.00
dogecoin
Dogecoin (DOGE) $ 0.209256
USD
EUR
GBP
bitcoinBitcoin (BTC)
$ 42,506.00
ethereumEthereum (ETH)
$ 2,914.79
tetherTether (USDT)
$ 1.00
bitcoin-cashBitcoin Cash (BCH)
$ 509.66
litecoinLitecoin (LTC)
$ 149.67
bitcoinBitcoin (BTC)
36.281,85
ethereumEthereum (ETH)
2.487,98
tetherTether (USDT)
0,853570
bitcoin-cashBitcoin Cash (BCH)
435,03
litecoinLitecoin (LTC)
127,75
bitcoinBitcoin (BTC)
31,129.27
ethereumEthereum (ETH)
2,134.65
tetherTether (USDT)
0.73235
bitcoin-cashBitcoin Cash (BCH)
373.25
litecoinLitecoin (LTC)
109.61

Automated trading with HaasBot Crypto Trading Bots

Crypto Scams

Crypto Scams
Crypto Scams Still Persistent In 2021, SEC Warns About Red Flags To Watch
September 9, 2021
Poly Network
Here’s How Hackers Stole Over $600 million in the Poly Network Attack
August 12, 2021
The World’s Most Infamous Crypto Hacks and Scams
July 31, 2021
Cryptocurrency Exchanges
Cryptocurrency Exchanges and the Plague of Scams and Bans
June 29, 2021
What Role Do Cryptocurrencies Play In The Era Of Ransomware Attacks?
June 9, 2021

Blockchain/Cryptocurrency Questions and Answers

Beginner’s Guide to Investing in Cryptocurrency
August 9, 2021
Short-Sell Cryptocurrency
How to Short-Sell Cryptocurrency: A Brief Overview
July 17, 2021
Klaytn
What Is Klaytn (KLAY) And How Does It Work?
July 16, 2021
Cryptocurrencies
Our Crypto Roundup Interview Asks- Do Cryptocurrencies Have a Future?
July 15, 2021
Solana
What Is Solana (SOL) And How Does It Work?
June 26, 2021


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin42,690 0.45 % 4.43 % 10.84 %
Ethereum2,933.8 0.57 % 6.44 % 17.90 %
Cardano2.290 1.40 % 1.28 % 5.81 %
Tether0.9986 0.03 % 0.08 % 0.23 %
Binance Coin355.16 0.67 % 7.06 % 16.42 %
XRP0.9395 0.76 % 5.63 % 13.88 %
Solana139.34 0.56 % 6.28 % 8.30 %
Polkadot30.87 2.19 % 17.29 % 10.73 %
USD Coin1.000 0.23 % 0.16 % 0.14 %
Dogecoin0.2105 0.72 % 5.45 % 13.22 %

bitcoin
Bitcoin (BTC) $ 42,506.00
ethereum
Ethereum (ETH) $ 2,914.79
cardano
Cardano (ADA) $ 2.27
tether
Tether (USDT) $ 1.00
binance-coin
Binance Coin (BNB) $ 352.53
xrp
XRP (XRP) $ 0.936297
solana
Solana (SOL) $ 138.80
polkadot
Polkadot (DOT) $ 30.47
usd-coin
USD Coin (USDC) $ 1.00
dogecoin
Dogecoin (DOGE) $ 0.209256