Nike will release 2nd gen self-lacing shoes at half the price of the originals

0 116
Big quote: “I’m excited to announce that in the new year we’ll launch a new adaptive performance platform in basketball at the $350 price point,” Nike’s CEO Mark Parker said in an earnings report. “We have a smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product.”

While the return of the infamous self-lacing shoes is no shock – the use of 1.0 in the original’s name being a bit of a giveaway – being less than half the price of the originals is a pretty sweet deal. According to Nike Executive Vice President Andy Campion, the Hyperadapt 2.0 will arrive in Spring next year.

Back in 2016, Nike announced the Hyperadapt 1.0, a “robotic” basketball shoe that automatically tightened its shoelaces once a sensor was tripped in the heel. The cost was pretty steep at $720, but nearly three years later, it’s still the only pair to be available to the public. Puma has been putting on the pressure, however, releasing a limited run of 30 self-tightening sneakers that could be controlled via an app.

The only confirmed info for the Hyperactive 2.0 is the price – $350. While it’s still a ridiculous amount for a basketball shoe, as a pioneer of one of the coolest pieces of sci-fi tech, it’s forgivable. If you’d rather pay a little less, however, rumors have it that the future will deliver. Research on the project has been continuing for more than a decade, according to Bay McLaughlin, COO and co-founder of Brinc and one of the lucky few who received a self-lacing Puma.

Back to the Future got some funky things right, like drones, biometrics and digital payments, but almost nothing was as cool as self-lacing shoes. Now, all we’re waiting for is a hoverboard that doesn’t catch on fire and burn your house down.

Leave A Reply

Your email address will not be published.

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link
  • bitcoinBitcoin (BTC) $ 3,943.09
  • ethereumEthereum (ETH) $ 134.41
  • rippleXRP (XRP) $ 0.303413
  • eosEOS (EOS) $ 3.66
  • litecoinLitecoin (LTC) $ 59.24
  • bitcoin-cashBitcoin Cash (BCH) $ 160.01
  • binancecoinBinance Coin (BNB) $ 16.71
  • tetherTether (USDT) $ 0.999685
  • stellarStellar (XLM) $ 0.101908
  • cardanoCardano (ADA) $ 0.060556